What wonderful news!


Up until now, there have been barriers stopping cruelty free cosmetic brands looking to manufacture and market their products in China. Cruelty Free International are working on a project to make it so that international brands will be able to avoid testing on animals by producing cosmetics in China that don’t need post-market testing.
CEO of Cruelty Free International Michelle Thew, said: “We know there is demand from consumers in China for cruelty free cosmetics and incentive for companies to operate in the Chinese market. Having worked intensely with our partners in China, we are delighted to be able to announce this ground-breaking project. This is a great opportunity for us to gauge the level of demand from international brands to register their interest in entering the market in China. This is a really exciting scheme that could benefit animals, consumers and cruelty free companies alike.”
We applaud CFI and support them in all their efforts. With China being one of the world’s biggest and fastest growing market for cosmetics, it is super important for us to back them. Many international brands currently do not sell there due to the requirement to test on animals as part of the product registration process.
Here's to making cosmetic animal testing is looking like it's going to be a thing of the past. Watch this space.
March 21, 2019 by Geraint Fisher

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