Why Vegan Beauty?
Make up is make up right? No nasties, just fun powders, liquids, creams we put on our face... right?
As you may already know, this unfortunately is not the case.
With the recent boom of veganism and information being easily accessible in the palm of our hands through mobile phones, more and more consumers are researching exactly what goes into their bodies. The rise in those eating a plant based diet is unprecedented, and vegan beauty is following closely behind. The want for clean, organic, vegan and cruelty free make up is on the rise and for good reason.
For background on what is in your make up, check out our blog 'Wait, what did you say is in my make up'
But why should we be making a conscious effort to make sure our make up is cruelty free? Apart from the fact that testing on animals is cruel and most of us don't want to have a hand in that, using environmentally friendly products is more important than ever. Using plant based products will only help with our ever over used and neglected planet.
Ultimately, if a product 'needs' to be tested on an animal because its got horrible nasties in that could potentially harm me... I don't want to put that on my face and body thank you very much.
It seems I'm not the only one, the Vegan Society has seen a 360 per cent uptake in veganism. Due to reduced emissions and waste materials, veganism is said to be better for our planet and has therefore sparked the growth in demand for products that are environmentally conscious.
MeiKind only provide vegan make up, but many are also certified organic. So if you're looking for clean make up, check them out.
I'd love to know you're thoughts on this subject, one that is very close to my heart, so please feel free to leave a comment.